In case you’ve been living under a rock for, say, the last year, here’s a bit of news: Brooklyn is a hotbed for all things cool (music!), interesting (galleries!), and delicious ( artisanal pickles! ). Now the borough even has one of the raddest beauty outposts in the entire city: Shen Beauty. Jessica Richards, a former stylist, created a store for, well, herself.

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SHEN Beauty Brings the World’s Best New Products to Brooklyn